Plane It
All the information you need for a flight in just one click!
All the information you need for a flight in just one click!
The project was the end-of-course work in the UX design workshop course as part of my undergraduate studies in communication at Reichman University.
The problem
How can we give the customer transparency and certainty in the conditions of the ticket before and after the flight?
How can we give the customer transparency and certainty in the conditions of the ticket before and after the flight?
A mobile app that gathers all the information needed before the flight!
A mobile app that gathers all the information needed before the flight!
The Solution
UX designer
UI designer
UX research
The first tangible visualization of our concept came while sketching the screens. Our primary objective was to devise a preliminary depiction that would later facilitate defining the screens in Figma, and successfully transform our thoughts into reality. We crafted numerous variations in our drawings, aiming for the optimal communication of our thrust. A key element we incorporated at the beginning was the notion that users should have a smooth journey toggling between our app’s two prime features: browsing the flight add-ons and procuring additional ones. This unique feature distinguishes our app from others currently available in the market.
Overall: 12 weeks
Discovery & Research: 6 weeks
Design & testing: 6 weeks
Four in-depth interviews were conducted with users of varying ages and life situations to explore their travel planning habits.
Key Findings:
Booking Preferences: Most prefer using websites for booking but may turn to agents for complex arrangements.
Decision Timeline: It takes several days from deciding on a trip to making bookings.
Comparison: Most users compare options across multiple platforms for flights and accommodations.
Comfort Priorities:
Central hotels with reliable ratings (4–5 stars) and convenient flight times are important.
Parents prioritize accessibility and certainty over spontaneity and cost.
Generational Differences:
Older users rely on familiar agents or trusted websites, valuing security and certainty.
Younger users avoid intermediaries, prioritizing cost savings and spontaneity.
Planning vs. Spontaneity: Parents and older users prefer planning, while younger users are more open to spontaneous decisions.
Interview
Following the interview process, we successfully identified the personas of four distinct users who might utilize our app. With the data gathered from select interviewees in the initial phase, we crafted four personas that aptly represent the various age groups inherent to each user.
In the development process, we gave due consideration to the user journey within our application, to ensure seamless navigation to their intended destination. We brainstormed numerous key features to enrich their experience, including a personal profile to store user details, a customer service chat for support, and the primary functionality of perusing add-ons for a previously purchased flight and the option to order more at the user's discretion. Our objective was to design a User Flow that would make navigation straightforward and pleasant.
The first tangible visualization of our concept came while sketching the screens. Our primary objective was to devise a preliminary depiction that would later facilitate defining the screens in Figma, and successfully transform our thoughts into reality. We crafted numerous variations in our drawings, aiming for the optimal communication of our thrust. A key element we incorporated at the beginning was the notion that users should have a smooth journey toggling between our app’s two prime features: browsing the flight add-ons and procuring additional ones. This unique feature distinguishes our app from others currently available in the market.
Following the manual illustrations of the screens, we proceeded to transfer them into Figma to begin detailing them and developing various page interactions. Throughout this process, we chose to make slight alterations to align the initial sketches with the final design of the mobile application. Numerous attempts were made in order to discover the ideal persona that matched our vision and the desired application. After running through several validation cycles with our mentor, we finally arrived at a result that filled us with pride.
We performed guerilla tests in two rounds to test the UX we did.
In each round we tested 4 different users. Each user was given 6 tasks and we documented the testing process to find potential problems.
The main problems we identified in the tests are:
1. Difficulty finding order history
2. Difficulty disconnecting from the application
Given the findings, we decided to make corrections in the following parts:
1. Adding the booked flights also to the personal area for easier search and adding plugins.
2. We made the account deletion button accessible to the personal area for the convenience of the user.
For the visual aesthetic of our app, we decided on a cohesive and minimalist design approach. We selected variations of blue and sky blue to highlight the app's core purpose - a tool for global aviation tourism and holidays. The unobtrusive and streamlined design imparts a sense of tranquility and presents users with an app experience free from aggressive sales tactics.
We opted for the Rubik font due to its balance of formality and visual appeal.
Personas
User journey
Sketches
Wireframes
Usability Testing
UI design
While doing the project I significantly improved my characterization skills. I learned to do in-depth research in a better way, in-depth user testing on a real product, and I improved my teamwork skills.
Although the project was an academic work as part of my undergraduate studies, it felt like working on a product in a real company.
I was happy to work with my teammates and I learned a lot from them as well.
Learnings
Thank you for reading my case study!
For more work inquiries or to grab a ☕️, let's connect! Noyakuper@gmail.com
Overall: 12 weeks
Discovery & Research: 6 weeks
Design & testing: 6 weeks
We performed guerilla tests in two rounds to test the UX we did.
In each round we tested 4 different users. Each user was given 6 tasks and we documented the testing process to find potential problems.
The main problems we identified in the tests are:
1. Difficulty finding order history
2. Difficulty disconnecting from the application
Given the findings, we decided to make corrections in the following parts:
1. Adding the booked flights also to the personal area for easier search and adding plugins.
2. We made the account deletion button accessible to the personal area for the convenience of the user.
Following the interview process, we successfully identified the personas of four distinct users who might utilize our app. With the data gathered from select interviewees in the initial phase, we crafted four personas that aptly represent the various age groups inherent to each user.
In the development process, we gave due consideration to the user journey within our application, to ensure seamless navigation to their intended destination. We brainstormed numerous key features to enrich their experience, including a personal profile to store user details, a customer service chat for support, and the primary functionality of perusing add-ons for a previously purchased flight and the option to order more at the user's discretion. Our objective was to design a User Flow that would make navigation straightforward and pleasant.
While doing the project I significantly improved my characterization skills. I learned to do in-depth research in a better way, in-depth user testing on a real product, and I improved my teamwork skills.
Although the project was an academic work as part of my undergraduate studies, it felt like working on a product in a real company.
I was happy to work with my teammates and I learned a lot from them as well.
Learnings
Thank you for reading my case study!
For more work inquiries or to grab a ☕️, let's connect! Noyakuper@gmail.com
