Hairdresser app

An app for a hairdresser that offers home haircut services

An app for a hairdresser that offers home haircut services

The project was the end-of-course work in the UX design workshop course as part of my undergraduate studies in communication at Reichman University.

The problem

What's the approach to developing aמ app for hairdresser home service, considering the fear clients might harbor about getting a haircut they don't appreciate?

Team

Tools

My Roles

Timeline

4 ambitious students

Figma


UX design

UX research

Overall: 3 weeks

We began by hosting dialogues with three prospective patrons. The insights we gathered included: Preferences were primarily influenced by social media, suggestions from friends, cost-effectiveness, and service availability. Their viewpoints about mobile hairstylists were: Familiarity or recommendations from known sources prior to choosing them was a requirement. It catered to their convenience but the ultimate judgement tied to their haircut’s outcome. When inquired about their anticipations and perspectives on the subject, they advised that factors such as cost, execution of service, sanitation, bearing all the necessary instruments counted. Moreover, due to the person being a stranger, there was a degree of apprehension and some even anticipated engaging conversations.

In addition, we also conducted an online survey to understand what is important to our users regarding a home hair stylist.

The findings were that mainly women are looking for a barber, but there are also men. The treatments required are usually color, straightening and perm. And the main reasons are for people with mobility disabilities or for events.

Resarch

Web resarch

Throughout the assignment, I acquired considerable knowledge regarding the design methodology, with a focus on user-driven issues and worries. My adaptive abilities were enhanced, and I achieved a better understanding of task management within a team framework. My specialty, primarily in the realm of web-centric endeavors, underwent significant expansion and refinement.

Insights from the project

Thank you for reading my case study!

For more work inquiries or to grab a ☕️, let's connect! Noyakuper@gmail.com

Using Miro, we characterized the journey that the customer goes through from the moment they think about booking a hair stylist to the moment they arrive home and after the treatment is completed.

The journey is divided into three main stages: before the booking, after the booking and during the service.

The customer journey helped us make design decisions and characterize the customer's pain points.

User journey

During the research, we identified 4 pain points for users that we chose to focus on in the ux process:

1. Fear of receiving a "pig in a poke" - the fear that the hair stylist will not be what the customers expect him to be

2. "Security" fear of the hair stylist - the fear of letting a stranger into the home for the purpose of providing the service.

3. Lack of information about payment - the lack of knowledge about the cost of the treatment since these are variable prices.

4. Uncertainty about preparing the home for the arrival of the barber - the lack of knowledge about what is the responsibility of the hair stylist and what is the responsibility of the customers.

In the ux process, we chose to focus on the problem of fear of receiving a "pig in a poke".

We chose to emphasize several things in the application in order to help customers receive certainty even before ordering the service.

First of all, we chose to provide ratings for the book and verified reviews from real past customers so that interested customers can receive an authentic and reliable opinion.
In addition, we chose to add a full portfolio of the book's existing work in order to provide a wide number of examples and options to increase the sense of certainty among customers. We also chose to provide personal information about the book so that customers feel comfortable with it and perhaps find common interests to talk about with it during the treatment and be able to relieve stress.


Another proposed solution that exists in our ux is regarding the ambiguity - we chose to add an option to chat directly with the book through the application and also an information page as detailed as possible about times and prices.

Pain points

Our proposed solution

Team

Tools

4 ambitious students

Figma


My Roles

Timeline

UX design

UX research

Overall: 3 weeks

We began by hosting dialogues with three prospective patrons. The insights we gathered included: Preferences were primarily influenced by social media, suggestions from friends, cost-effectiveness, and service availability. Their viewpoints about mobile hairstylists were: Familiarity or recommendations from known sources prior to choosing them was a requirement. It catered to their convenience but the ultimate judgement tied to their haircut’s outcome. When inquired about their anticipations and perspectives on the subject, they advised that factors such as cost, execution of service, sanitation, bearing all the necessary instruments counted. Moreover, due to the person being a stranger, there was a degree of apprehension and some even anticipated engaging conversations.

During the research, we identified 4 pain points for users that we chose to focus on in the ux process:

1. Fear of receiving a "pig in a poke" - the fear that the hair stylist will not be what the customers expect him to be

2. "Security" fear of the hair stylist - the fear of letting a stranger into the home for the purpose of providing the service.

3. Lack of information about payment - the lack of knowledge about the cost of the treatment since these are variable prices.

4. Uncertainty about preparing the home for the arrival of the barber - the lack of knowledge about what is the responsibility of the hair stylist and what is the responsibility of the customers.

In the ux process, we chose to focus on the problem of fear of receiving a "pig in a poke".

We chose to emphasize several things in the application in order to help customers receive certainty even before ordering the service.

First of all, we chose to provide ratings for the book and verified reviews from real past customers so that interested customers can receive an authentic and reliable opinion.
In addition, we chose to add a full portfolio of the book's existing work in order to provide a wide number of examples and options to increase the sense of certainty among customers. We also chose to provide personal information about the book so that customers feel comfortable with it and perhaps find common interests to talk about with it during the treatment and be able to relieve stress.


Another proposed solution that exists in our ux is regarding the ambiguity - we chose to add an option to chat directly with the book through the application and also an information page as detailed as possible about times and prices.

In addition, we also conducted an online survey to understand what is important to our users regarding a home hair stylist.

The findings were that mainly women are looking for a barber, but there are also men. The treatments required are usually color, straightening and perm. And the main reasons are for people with mobility disabilities or for events.

Using Miro, we characterized the journey that the customer goes through from the moment they think about booking a hair stylist to the moment they arrive home and after the treatment is completed.

The journey is divided into three main stages: before the booking, after the booking and during the service.

The customer journey helped us make design decisions and characterize the customer's pain points.

Throughout the assignment, I acquired considerable knowledge regarding the design methodology, with a focus on user-driven issues and worries. My adaptive abilities were enhanced, and I achieved a better understanding of task management within a team framework. My specialty, primarily in the realm of web-centric endeavors, underwent significant expansion and refinement.